Cadillac apunta a seis modelos nuevos o rediseñados para 2016

  • John Richard
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Cadillac está buscando introducir al menos seis vehículos nuevos o rediseñados en los Estados Unidos y China en los próximos dos años y medio, con nuevos crossovers para 2017.

El fabricante estadounidense de automóviles de lujo se encuentra en las primeras etapas de reconstrucción y expansión de su cartera de productos y actualmente está trabajando duro para "elevar y expandir la marca", según el portavoz de Cadillac David Caldwell. Cadillac planea introducir un reemplazo para su crossover SRX a principios de 2016, con dos modelos de crossover más para 2017. Uno de ellos será más pequeño que el SRX y otro será más grande.

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Pero Cadillac no está apuntando a los fabricantes de automóviles alemanes como BMW y Mercedes con su nueva línea. De hecho, no hay confirmación de que los nuevos crossovers lleguen a Europa. Por ahora, Cadillac cree que no necesita "duplicar a los alemanes" y se centrará primero en los mercados estadounidense y chino. Eso no quiere decir que el fabricante de automóviles estadounidense espera cerrar la brecha con sus rivales alemanes dentro de Estados Unidos..

Uniéndose al rediseñado Cadillac CTS 2014 que llega este otoño estará el cupé híbrido ELR este invierno, los modelos rediseñados Escalade y Escalade ESV, mientras que un nuevo cupé ATS llegará a principios de 2015 y un sedán de lujo LTS más grande a fines de 2015.




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