AslandLafarge | Lincoln Design Boss habla de reinvención, tracción trasera

Lincoln Design Boss habla de reinvención, tracción trasera

Joseph Hancock
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La división Lincoln de Ford está en un estado de cambio. Esta famosa marca de lujo ha sido descuidada durante décadas, pero los ejecutivos de Dearborn finalmente comienzan a prestarle atención. Pero no esperes ningún cambio drástico de estilo mientras trabajan para reinventar esta marca..

Moray Callum, vicepresidente de diseño de Ford, dijo: "Creo que necesitamos avanzar en el lenguaje de diseño como lo tenemos hoy ... y como cualquier lenguaje de diseño evolucionará". Cuando se le presionó para obtener detalles específicos, dijo que en el futuro, "Creo que verá cambios grandes y pequeños".

La diferenciación del producto es una forma crítica de mantener la marca separada de su hermano del mercado masivo. "Cuando separamos más el Ford del Lincoln, realmente podemos impulsar la marca", dijo Callum, agregando que "MKC es la siguiente etapa en eso, y si lo comparas con el Ford Escape, por ejemplo, no se parecen entre sí". todas." De hecho, las dimensiones clave como el ancho y la altura son diferentes entre estos dos cruces.

VEA TAMBIÉN: Lincoln trama nuevos modelos, posible Mustang reparado

Pero la gran pregunta en la mente de todos es si Lincoln alguna vez obtendrá algún auto con tracción trasera. El nuevo Mustang 2015 parece obvio, pero no sorprende que los ejecutivos de Ford no estén comentando sobre planes de productos futuros..

“Hablamos mucho sobre la tracción trasera desde una perspectiva de diseño. Lo que realmente nos gusta son las proporciones de tracción trasera ”, señaló Callum. Continuando, dijo, "Pero no necesariamente tiene que ser la tracción trasera la que te dé eso, puedes trabajar en la tecnología de tracción total para darte ese tipo de proporción".

Las arquitecturas de tracción delantera y tracción total generalmente son contrarias a las normas establecidas del segmento de lujo donde la tracción trasera es clave. Sin embargo, Audi es un ejemplo perfecto de la implementación exitosa de esta estrategia. La marca de lujo alemana comparte todo tipo de plataformas y tecnología con Volkswagens menores, pero la mayoría de los clientes probablemente desconocen este hecho..

VEA TAMBIÉN: Revisión Lincoln MKC 2015

Siendo refrescantemente sincero, Callum dijo: "No hemos tenido miedo de decir que Lincoln es un trabajo en progreso". Productos como el sedán MKZ, que se lanzó hace aproximadamente un año, así como el nuevo vehículo crossover pequeño MKC están reconstruyendo los cimientos de esta división. "Así que realmente, solo muestra que estamos poniendo el esfuerzo en Lincoln para producir realmente una marca premium y diferenciarla de Ford", dijo Callum.

Lincoln tiene que recibir atención y grandes cantidades de dinero si alguna vez vuelve a tener éxito. Pero en el futuro parece tener el apoyo de la parte superior. Mark Fields, el futuro CEO de la compañía, dijo que Lincoln es "una parte muy importante de nuestro futuro". También tiene "grandes esperanzas para Lincoln en el futuro".

Eric Jones ([email protected])

20.06.22 13:01

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01.04.22 22:10

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13.02.22 18:40

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28.09.21 08:35

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02.07.21 08:42

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